#57: How to Overcome Resistance to Change
That Will Never Work
The One Thing That's Not the Hardest Selling in the World
Marketing is also a big problem, i think, for us. The nature of this industry is, it's quite plex in that the t value proposition is kind of niche. So as you can imagine, the sell isn't necessarily the hardest sell in the world. I just took a whole podcast af an episode, to tell you about every piece of what works in our business and why it's so great, and why call sh partner with us. But finding those those key words, finding those m micro moments of communicating that messaging, it seems to be damn near impossible for me.
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