This is Product Management cover image

290 - Behavioral Science is Product Management

This is Product Management

CHAPTER

The Key Behavior Workshop

The key behavior is a code word for the action that you want a customer to take. It's shocking that most pian and marketers can really aline on engagement, active use, retention. The other deliverable is really a hypothesis on the interventions that you should run. So the behavior diagnosis will tell us where people are falling off.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner