3min chapter

This is Product Management cover image

290 - Behavioral Science is Product Management

This is Product Management

CHAPTER

The Key Behavior Workshop

The key behavior is a code word for the action that you want a customer to take. It's shocking that most pian and marketers can really aline on engagement, active use, retention. The other deliverable is really a hypothesis on the interventions that you should run. So the behavior diagnosis will tell us where people are falling off.

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