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Shifting How We Measure Success with Jeff Gothelf

Product Thinking

CHAPTER

How to Sell OKRs to Your Team and Stakeholders

Jeff GodHealth: Storytelling is one of the most important tools for a product manager. He says if you can tell a compelling story, you can sell the OKRs to your team and executives. "Use the data to make it colorful," he says about lean UX techniques. 'You're coming along and looking at this, this is worth solving,' Jeff adds.

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