i hail from a production background, and so my brain relief comes into events thinking like, how can we make this cool? How can we make it feel like production or an experience? Andi that is maybe what sets apart our events from the others. Like i said, we "re not going for like, the trade show to pop up tables and like some free change at a convention center"
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Sophia Patten, Head of Events for Workweek.
Sophia plans and runs all kinds of different events both for the Workweek brand and their individual newsletter creators.
Events are a super hot-button topic for newsletter operators right now. With the potential to grow community, boost audience growth and add new revenue streams.
We discuss:
- when should you run your first event? And why?
- how to plan your first event
- tips for improving your events and translating it into business results
You can find Sophia on Twitter, and Louis is at @louisnicholls_ .