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Are You Changing Your Name?
A lot of personal name changes do happen very quickly after arrival. Having having, for example, a more foreign sounding name was associated with less schooling, lower income, higher on employment and so on. It could be various different things, but all of them indicate a that you are willing to reduce your identity marker and get closer to what the the more dominant culture. So they're workin as social scientists for continuing to refine their algorithms.