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EP 427: The Trust-Profit Paradox

What Works

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The Politics of Responsibility

The goal appears to be building a business that uses the law and market forces, behavioral psychology and social capital. But why is ensuring that when someone pays a few thousand dollars for a weeklong stay that they'll actually get what they paid for? How is that not the company's business? By the time someone leaves a negative review, the damage is done. Imagine the logistics.

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