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The tool space is one of the most active, and in always, like, rapidly evolving. There are new tools springing up all the time, either directly ging some of the bigger players. And there's a whole new set of tools out there that can really help you focus on what you need to do right now.

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This is the 1st Episode of Subscription League, a podcast brought to you by Purchasely.

User retention is the lifeblood of every app business. But where do you start?

Andy Carvell, Partner and Co-founder of Phiture looks at this question from the product development point of view and talks about how the effort to increase retention and engagement has to be built-in in applications.

For noteworthy quotes and key takeaways from the episode, read the article - All about Retention with Andy Carvell.

Episode Topics at a Glance

Why is retention the key indicator of success for a mobile app?
What working on retention means, and how to do it in the early stages of app development
Andy’s top tools to boost retention
Friction or keeping it short for the onboarding process
SoundCloud’s famous hard sign-up model - did it work and what’s the lesson?
Examples of apps that help users to build a new habit
Analytics Stack
How to reduce churn

More about Andy Carvell

Andy has over 20 years of experience in the mobile industry. His company Phiture, is a Berlin-based mobile growth consultancy and agency co-founded in 2016 with Moritz Daan with over 110 employees. Phiture consults clients around the globe on mobile growth topics, helping them develop and implement holistic mobile growth strategies.

Prior to Phiture, Andy led the user retention team at SoundCloud in Berlin. Andy published the Mobile Growth Stack in 2015, widely adopted as an essential framework for mobile marketers, which he continues to develop.

Andy Carvell’s Links