How to Build a Product That Works Bigger and Faster

Before incorporating the company, he went out and did some practical work. He tried to fast track the first two years of the company into about four to six months. 'I have this hypothesis that most demand for research happens in the corporate head office' says Mr Bhatnagar. "Everyone has questions, everyone needs answers, everyone wants to understand consumers better" It was very clear that Waterloo station had a large TAM but also significant tailwinds around business model or funding sources.