The Secret Sauce For Smarter Marketing Execution
The Duct Tape Marketing Podcast
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What's the Big Idea?
A lot of small businesses have to start with message period. What do you really want to communicate? It's a translation error. The customer doesn't necessarily live and speak the same way the business owner does. For example, I had one client who sells software to cater to old schools. They had a real problem with their messaging because they were an engineering company.
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