Ep. 217: Andy Cockburn | No Strings Attached: Genuine Referrals as the Secret to Earned Growth
Customer Confidential: Untold Stories of Earned Growth
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The Importance of Referrals
During COVID, referral rates increased significantly because everyone's trying to help each other out. There are categories where referrals and recommendations are just absolutely necessary. "It's really hard to know what you can trust without recommendation"
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Transcript
