How social media companies should think about paid subscriptions
Creative Control
What's the Future of Paid Subscription in the US?
Casey: I think the big question here is how feasible paid subscription models would be in the US. We're talking about rewiring consumer behavior that's trained on the idea of accessing content and features mostly for free. Casey: If you just get the right mix of features and functionality right, we also see that people in the West are very willing to pay to show off.
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