The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Investing; A Game Of Access Or Picking, Why Technical DD At Seed Is Irrelevant & Why A Contrarian Mindset Does Not Always Lead To Optimal Returns with Leo Polovets, Co-Founder & General Partner @ Susa Ventures

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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How to Pick the Right Marketing Channel for Your Company

I do think investors have gotten more picky at every stage just because there's so many more opportunities for them to choose from. So I would say we've seen it a little bit in our portfolio but it hasn't dramatically affected the overall portfolio. A book that I enjoyed a lot about a year or two ago is this book called Traction by Gabriel Weinberg and Justin Maris. It basically focuses on picking a marketing channel, like whether it's ads or SEO or something like that. But I also found a lot of value in the way they were explaining the problem, which is that a lot of times people will do the thing that's either comfortable or seems easy or you know,

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