How to Communicate Big Ideas to Other People

Ridge: It's like trying to squeeze, well, it's, you know what? It's like the camel through the eye of the needle kind of thing. In our heads, these big, beautiful, complex, sophisticated ideas that we've added depth and understanding are very difficult to get into somebody else's mind. We can'tike get it in there just right away. We actually have to keep it narrow for a little while, just so their brains can process each of the pieces of the information, so they can understand it. And not only do we have to squeeze our big idea through these words, we have to squeezing them through words that potentially could mean something very, very