Toyota vs Honda | Motor City Massacre | 2
Business Wars
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Honda vs. Toyota: A Pivotal Automotive Duel
This chapter explores the rivalry between Honda and Toyota in the late 1960s, focusing on Honda's quest to create a competitive small car while Toyota solidifies its presence in the American market. It highlights key events such as the challenges posed by tariffs, the Clean Air Act hearings, and Honda's innovative CVCC engine that transforms the industry's landscape amidst an evolving economic climate.
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