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Why Brand is the Biggest Risk in Investing (on Don’t Be Sour) Pt. 1 - Feb. ‘23 | Ep 540

The Game with Alex Hormozi

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The Right Way to Rake Money

The right way of raising money is that you have all the base business economics. It makes sense for them to raise money to more rapidly acquire customers. Where it doesn't make sense is where people will raise money to cover the fact that they're not making money, so they can artificially lower prices. If I sold 0.1% at $10 million, then I would have a billion dollar company.

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