Amazon

This is effectively a way for Amazon to squeeze more margin out of its suppliers. People have been saying that this is kind of like falling into the monopoly. The first page of results will add something and not necessarily be what you searched for. If you go to the supermarket, the milk's at the back. Why do you think that is? It's so you have to walk past everything else. But retailing and supermarkets are not laid out to make it efficient for you to find what you want. Like, they don't make it.