Using V0 to Build V0 and the Vercel Marketing Flywheel

Guillermo Rauch, CEO of Vercel and creator of Next.js, reveals exactly how he uses V0 to build products, pitch ideas, and ship features at startup speed. In this episode, he opens his personal V0 workflow, walks through the creation of his viral AI camera app (built in one afternoon), and shares a vault of free startup ideas you can build today, including conversational forms, AI opinion tracking, and multi-model research tools. This is a rare look inside how one of the most successful founders thinks about taste, execution, and turning ideas into reality.

Timestamps

00:00 – Intro

02:01 – Inside Guillermo's V0 Workflow

10:56 – Startup Idea 1: The AI camera App

19:33 – Advice for building taste and generating ideas

22:56 – Visualizing products in your head before prompting

28:21 – Startup Idea 2: AI Forms

37:34 – v0’s AI SDK

41:55 – Startup Idea 3: Notion-style document tool with promptable blocks

43:53 – Startup Idea 4: LLM Vibes Radar

46:26 – Startup Idea 5: Deepest research

Key Points

• Guillermo uses V0 to prototype, pitch, and refine products—often building functional demos in 15-30 minutes

• The viral AI camera app was built during a lunch break as proof that Nano Banana is a "GPT-4 moment for image models"

• Forms are underrated primitives of the internet and ripe for AI disruption through conversational interfaces

• Always work backwards from the ideal interface, not from technical constraints

• Fewer pixels are always better—delete until only the essential remains

• Dedicated tools with their own URL and interface can outcompete "modes" in larger products

Links & Resources

• V0 — https://v0.app

• V0 Community Templates — https://v0.app/templates

• AI Camera Demo — https://v0bananacam.vercel.app

• Vercel AI SDK — https://ai-sdk.dev

• AI Gateway — https://vercel.com/ai

• Vercel Template Marketplace — https://vercel.com/templates

• Next.js — https://nextjs.org

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

FIND ME ON SOCIAL

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LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND GUILLERMO ON SOCIAL

v0: https://v0.app X/Twitter: https://x.com/rauchg