The first thing is, honor yourself. The second thing that i'd say that's really important is take some time to do some introspection. What are you excited about? What gives you great energy? What kinds of problems do you want to solve? Take that one step further and als think through, what brands do you really admire? Who has a strategy that you're really excited about helping them build and help them execute? Those are some of the guiding things and principles that i often encourage clients to really think through and to think about.

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