Pierre Poilievre is picking the right fights
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Government Incompetence and Competence, Conservative Image, Attack Ads, and Political Branding
This chapter discusses the government's performance in the housing and immigration sectors, challenges the misconception that conservatives are anti-immigration, and highlights the positive impact of personal stories and Pierre's wife's involvement in his campaign among female voters. It also explores the missed opportunity to define Pierre Poilievre through attack ads, the role of image in a political campaign, and the importance of emotional and rational politics in appealing to swing voters.
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