91% of businesses now use video as a marketing tool, and 92% of video marketers reported that it gives them a positive ROI. However, the more video content that surfaces the harder it is to get your content to stand out from the crowd. In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise discuss different elements that contribute towards running an effective YouTube channel. The team also unveil our new branding that we have been working on over the past few months, developed with branding and creative agency Wildish and Co, which is now live across all of our channels! We’d love to hear what you think.