Do You Want to Attract the Best People?

TikTok have a fridge full of all the trendiest drinks and shit like Trips CBD or this. They're actually making money as well. So it's like, why should some of this company do? It is, they improved the internal brand of big brands. Another massive tangible benefit to that is like to attract the best people. You're not going to attract thebest people if you stare at a screen all day.

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