1 - Gil Eyal, Founder of HYPR, on how your marketing will change 100x from early stage to exit
Building With Buyers: Startup Marketing and Growth Fueled By Customers
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Influence or Marketing for Hyper?
The challenge is that if people are saying bat you're crazy, then you're either crazy, or you're really just smarter than they are. So there's a challenger of trying to figure out, do i really understand this business better than they do, or am i just really on a crazy idea? That's where you want to surround yourself with people who can think with you and go through thought process to tell you, are you igenius, or are you crazy? But it's not really being crazy. Is just, have yo made the right adjustments to finding that's right. And as part of that, i'd ask like, what channels i especially licke, most recently
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