Episode 114: Kate O’Loughlin on why Kids Ads are SuperAwesome
Marketecture: Get Smart. Fast.
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Recent M&A Developments in Advertising Technology
This chapter explores the evolving M&A landscape in advertising technology, focusing on significant acquisitions like Chartbeat's purchase of Fat Tail. It examines Fat Tail's role as a workflow tool for publishers and discusses strategic shifts in long-standing companies within the sector.
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