The Seen and the Unseen - hosted by Amit Varma cover image

Ep 270: Aakar Patel Is Full of Hope

The Seen and the Unseen - hosted by Amit Varma

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Is There a Way to Make Money From Government Advertising?

The government has a very powerful stick, you forget. That so many hameliar houses and newspapers and magazines depend on government advertising for survival. It raises the question that if journalism is valuable, then there has to be a way for it to also be profitable. So i think structural, the one of the shifts that happened over the last 20 years is that because of the idea of a sort of india shining,. A lot of money went into setting up new media, particularly teve channels.

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