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Les Binet and Sarah Carter on what's next in effectiveness
On Strategy Showcase
Exploring Premium Branding Strategies with a Cat Food Case Study
Exploring the significance of premium positioning using brands like Magnum and Hendrix Gin, along with a case study on transforming Felix cat food into a premium brand through emotional branding.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode