The Future of Data Blending

L of R is helping you as a merchant capture all the information around the user activity on your site. As things like cookies go away and sort of Apple, you know, goes away as Apple creates their walled off system, the need for you as a brand to capture more of that information and own it yourself becomes super critical. And so server side tracking is really about you owning this data that the customer is willing to give you. When you go into GA, it's really hard for you to get down to the individual user. So we can think about how do we bucket users together into how the, what behaviors they're doing on site? That combination will help you be much better