2min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

David Chilton - The Human Blitzkrieg - [Invest Like the Best, EP.39]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

The Man Plus Machine Dynamic

Short chapters are popular with male millennials, says author Arafat. Short chapters make it more likely they'll finish the book and word-of-mouth will help sales. Stories can be delivered in a way that people enjoy taking it in; humor is also key to selling books.

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