399: From $0 to $100 Million in 3 Years: Russell Brunson’s 5 ClickFunnels Marketing Secrets
The Tai Lopez Show
00:00
Building a Movement and Brand Identity
The chapter discusses the strategy of building a movement and a tribe around their software company, ClickFunnels. They talk about the concept of funnel hacking and how their customers started identifying themselves as funnel hackers. They also emphasize the importance of creating a brand that people can identify with and building a culture and community around it.
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