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Why That Worked #21: Slate—Why This $20K Truck Is Getting All the Attention

Marketing Made Simple

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Marketing Strategies for an Affordable Electric Truck

This chapter examines the marketing tactics used to promote an electric truck priced under $20,000, emphasizing its cost-effectiveness and quality assurance. It also highlights the role of 'fun' and customization in enhancing consumer appeal and differentiating the product from competitors.

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