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The Effect of Click-Wor on Compliance
Todd Graham: I'm a huge fan of Childini's book, Influence. What fascinates me about it is these kind of human OS hooks and you've been talking about a lot of them. As I was listening to you about the TV programming, I always say, you know, follow the money. Makes a lot of sense.Graham: Of course, the news is trying to terrify you because they want advertisers in your life.