Shopify's New Pixel & Web Pixel API Feature Release -- What It Means For Your Tracking
Conversion Tracking Playbook
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Shopify Integrations - What Do I Do?
Shopify's new Web Pixel API allows you to add tracking into the checkout.liquid for any of your tracking. If they don't have a server side option available, or there isn't, then your options are to implement through the Web Pixel API. You can use the Web Pixel Manager, which is a sandboxed place where you can implement tracking inside your Shopify admin. And then last but not least, option five is no worry about tracking at all; just rely on status in the order page.
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