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#378: How to Define Your Brand Niche Using the ABT

Business of Story

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How Did You Get Your Training in Storytelling?

Mitsubishi CEO says he was always a good writer. He didn't get his storytelling training at Edelman or Prietelman, but "I probably just picked it up because I didn't pick it up" Mitsubishi is one of the world's largest carmakers and has more than 100 million vehicles worldwide.

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