
#378: How to Define Your Brand Niche Using the ABT
Business of Story
00:00
How Did You Get Your Training in Storytelling?
Mitsubishi CEO says he was always a good writer. He didn't get his storytelling training at Edelman or Prietelman, but "I probably just picked it up because I didn't pick it up" Mitsubishi is one of the world's largest carmakers and has more than 100 million vehicles worldwide.
Transcript
Play full episode