What ChatGPT-4o means for marketers, What is signal-based selling?, Playbook: Automatically turn site visitors into customers
Marketing School - Digital Marketing and Online Marketing Tips
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Shifting from Traffic to Revenue Focus and Signal-Based Selling Strategies
Experiences are shared on optimizing content for leads and revenue instead of just traffic, emphasizing the importance of quality leads over high rankings. The chapter delves into signal-based selling on LinkedIn and utilizing thought leadership ads for click-throughs and enrichment tools for warm outreach.
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