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10. Cadence Strategy

Practical Prospecting

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A&B Testing

If you have a hard ending pain point, leave with that first. Second bump as far as like it's the second email of the entire sequence or cadence. The goal with A&B testing is that if you're continuously doing it, you should get better step by step and you should increase your results over time. And then once you get to that number, that's when you reevaluate and then choose the better one.

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