2min chapter

The Gray Area with Sean Illing cover image

How Whole Foods, yoga, and NPR became the hallmarks of the elite

The Gray Area with Sean Illing

CHAPTER

The Boomerang Effect on Conspicuous Consumption

There's an irony that your old Volvo or your beat up Subaru is some sort of mark of status in a way that a Porsche or BMW is not. In the 80s, you could have bought the big car and the fancy watch and you would almost immediately fit into some social groups. But now it's not that easy. Even if you arrive in some way in the present tense, you're almost preparing the next generation to learn rules for the current status wars.

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