Red Bull Is Taking Its Marketing Strategy to Another Level

Red bull is working much longer term with its influences and its ambassadors. They have programmes like their student marketirs, which is basically where they recruit students to become red bull er, i guess, sponsored ambassadors. But really where rebels magic comes from is they are thinking on another level. Red bull doesn't just spon to the athlete. What red bull will do is buy the entire team. It's a genius two step process. Let's take their new york socker team purchase. They bought it in two thousand and six for 25 million dollars while forbes estimates its value to day at 200 niney million dollars. So this was a great acquisition, regardless of the advertising benefits that