Ecommerce Playbook: Numbers, Struggles & Growth cover image

Lessons Learned from Black Friday 2021

Ecommerce Playbook: Numbers, Struggles & Growth

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Boost Your AOV With Black Friday Offers

If you are running a Black Friday offer with your highest discount and your highest AOV at the top of the page, advertise that as your number one offer. It will raise your revenue volume and it will convert at a really high number on those days. And it's that simple. Number three, Bamboo Earth, our expectation was a 180k and that was actually, that probably would have been at like a six to one MER. So we spent about exactly $25,000 to get to $258,000 in revenue.

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