Why Focusing on Selling Sets You Up for Failure

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Too many businesses are so focused on the conversion, they forget to create a relationship with their customers. "I tell stories and storytelling through messaging is the most powerful way to connect with your audience," says Fire Nation founder Ken MacIntosh. If you're not making people laugh or think creatively, if they don't look at our ads that's boring, they're never going to do business with us, he adds.

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Ken Moskowitz is an accidental pilot, father of five, has fostered 19 kids, is a career creative director turned serial entrepreneur, bestselling author, voice over actor, 3X cheater of death, and a hotel bathroom aficionado.

Top 3 Value Bombs:

1. Focusing on selling sets you up for failure because too many businesses are focused on the conversion. Creating a relationship with your customers is essential.

2. You can find the most valuable feedback from your customers because they will tell you everything that you need to know about your business.

3. Give without expectation of getting anything in return.

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