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Stop Selling. Start Storytelling with Ken Moskowitz: An EOFire Classic from 2020
Entrepreneurs on Fire
Why Focusing on Selling Sets You Up for Failure
Too many businesses are so focused on the conversion, they forget to create a relationship with their customers. "I tell stories and storytelling through messaging is the most powerful way to connect with your audience," says Fire Nation founder Ken MacIntosh. If you're not making people laugh or think creatively, if they don't look at our ads that's boring, they're never going to do business with us, he adds.
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