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#56 The Biography of Herb Kelleher

Founders

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Don't Diversify Slash Steve Jobs

I'm very curious what the product line for iPhone was when Steve Jobs died. What I think Apple should do, and I wondered if they were doing this when he was still alive, is we make one iPhone. That's it. There is no diversification. Make the single best product. If you want to give them choices in color or storage, that kind of makes sense to me. But this is the one phone. This is the new iPhone we have, whatever called it, the number,. which I think made perfect sense.iPhone 11, you don't get to choose size. You don't even want a choice on screen size. It's just really really smart.

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