TikTok nods to songwriters, keep an eye on Threads, you never know where a viral phenomenon is gonna come from.
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Navigating Music Usage and Viral Trends in Social Media
This chapter explores the impact of new music usage policies on social media platforms and their potential to simplify integration while affecting rights holders. It also highlights the rapid rise of Threads as a marketing tool and examines a viral TikTok trend that has influenced both musical interest and chart performances.
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