It does seem like every time a Google or a Spotify or Netflix comes out with some new way they're approaching technology or management. For example, Netflix culture doc. That was something that really caught fire as well. I think there are multiple biases at play, because we assume that what those companies do must be the reason that they are successful businesses. Most businesses are not differentiated in the marketplace because of their tech stack or their team structure or their culture doc. Those are just rarely competitive advantages for a business.

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