"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition cover image

John Yedinak on Finding New Verticals to Build B2B Media

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

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Navigating Creator Partnerships in Podcasting

This chapter explores the complexities of creator partnerships in the podcasting industry, discussing models of collaboration, audience loyalty dynamics, and data utilization strategies. It also delves into shared ownership of subscriber lists, data collection practices, and the evolution of companies like smooth media. The conversation further examines the challenges and successes in the B2B creator space, innovative approaches to events, and the value of peer groups for entrepreneurs.

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