My guest on this episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an eCommerce advertising optimization platform. This is Rishabh's third appearance on the podcast (see one and two).
I invited Rishabh back to the podcast to provide a broad overview of the state of eCommerce advertising at the outset of 2025. Among other things, we discuss:
- Rishabh's outlook on eCommerce this year;
- Meta's opportunities with Advantage+ Shopping Campaigns (ASC);
- Whether Meta is purposefully slow-rolling the introduction of generative AI tools for ad creative;
- Whether generative AI for ad creative will be captured entirely by the big platforms by necessity;
- TikTok shop;
- How Shopify's advertising products might evolve over the next 3-5 years;
- The rise of incrementality among eCommerce merchants;
- Rishabh's spiciest AppLovin take.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- INCRMNTAL. True attribution measures incrementality, always on.
- Clarisights. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free.
- ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
