If you can't express yourself in about a paragraph and email, then either you need to figure out how to be more clear or there's something wrong with your request. And the best ones are the ones where they don't write up front say, hey, I love your show. That doesn't do anything for me. Don't try to flatter me. Instead, what you need to do is say, I think I've got a great fit for your show. It's this person, actually skip the credentials first. Tell me what their topic is and what they can bring. List it out maybe a little bit and then link to some of their either social presence or that new book

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