31. Future Proof: The power of innovation in driving brand growth.
Future Proof
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Innovation Strategy - Design Thinking
My innovation philosophy is all about design thinking and that is not a new concept. So really it all starts unsurprisingly with the consumer or person. You do need to obsess and step into people's shoes and immerse and understand but people can't tell you what they don't know. I love the fact like SMS so that we use all the time came from a group of engineers 30 years ago sending Christmas cards or digital Christmas cards to each other. That sort of philosophy has to start through.
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