One b to b company was here in america, and it was very easy for them to find customers. They could baastly go to linkton, find their customers on linked in, find ther in mall dresses, email them, they get img. All a thousand customers a week. Another company doing b to b was in china, and interest eleugh reaching out over emal and a b to b context in china just isn't a well done practice. Getting acts with peoples emal dresses is actually not very hard, not very easy. And so strangely, they had this challenge of a relatively simple business to explain a real intense problem that happened often. Yet they had no way to reach their customers, and tey had to basicly invent new ways to do it. And so i often want to ask this question, because if your customers are ridiculously hard to find, you better have a solution for that upfront. You can't build the whole thing and expect them to find you. And so oftentimes you've han a situation where someone's trying to build a product for either an imaginary customer or a customer who can't really hope to use the product. I'm trying to get water to people in am the middle of the desert, and the sahara. All they need to do is ton lod my ap m and go on line. And thend they can put ther g p s location, and then we'll deliver water to them. That's not going to work, but you'd be surprised at how many people just don't think through those logical steps. All right, next does your n v p actually solve the problem that you want to solve? This is so hilarious how often it comes up.