Are You Using Your Metrick as an Indicator?

Liz: I think the next couple of years will really be a hard lesson for marketers that are tied to direct attribution. Ilas: i look back in my marketing career to periods where i know i was way over spent on demand capture channels, on search channels. And if i had known then that one of the biggest unlocks could just be adding that additional field to the form, asking, did you hear about us? That would ultimately uncover all the insights that might help me pivot away from that platform. Dina: We're going to have to king to keep screaming into an endless void while doou hear? What are your thoughts? Yes, so i think it's actual transitioning faster