How to Survive a Small Scale Business

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Homdy had been so wrapped up in the romantic image of bringing his family's variation on feded cheese to the us, he hadn't stopped to consider that people might be indifferent to his efforts. Hamdy realized he needed to invest even more deeply in the community in order to scale euphrates. Meanwhile, he faced a gruelling mix of physical labor making the cheese and long distant strives to far flung suppliers,. all while trying to keep the company oat.

Your local community can be the power behind an epic scale story — because smart community investment always maximizes returns. No one knows this like Hamdi Ulukaya, the founder and CEO of Chobani. He turned a small Upstate New York town into an epicenter of Greek yogurt by mobilizing a community to revive a mothballed dairy plant. In creating opportunities for new jobs, he created opportunities for massive scale. This story repeats over and over as the company grows, building communities with a sense of co-ownership. “This is not really a Hamdi story,” Ulukaya says. “This is a story about the people in our communities, what they're made of, and the values and capability that they have.”

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