269 - Use Qualitative Insights To Impact Every Area of Your Business | Demand Gen Live S2 x74
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How to Achieve Attribution at the Executive Level
Marketing should be held to the same standard as sales, says Watsony. "If you adopt self reported attribution and the stuff is actually working, there is absolutely no way that you're not going to get this type of info ation on that form," he adds. The podcast makes up 84% of a company's revenue when combined with social content like live events or podcasts. It also provides an outlet for people to talk about what they are doing in their spare time.
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