3min chapter

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5. The Power of the Niche

The Bootstrapped Founder

CHAPTER

The Ins and Outs of a Niche Market

With niche audiences being homogeneous, tribal and measurable, you have several opportunities to help your butsep business succeed. Shered interest will allow you to speak to the needs of you nice audience directly. Targeted aspet advertisements works very well fonicias,. As paper click costs are lower for many niche terms, your ad campaigns will be much more cost tive than if you were to target a more generic term. Partnerships in nities become a much more lucrative endeavor.

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